It’s imperative that you have strong, compelling marketing and branding strategies in place and one of the biggest concerns is maintaining contact with your clients. Luckily, almost all social media platforms provide a quick way of interacting with your audience. Your interaction will heighten the interest of your audience.
Before you begin coming up with a strategy, let’s go over 8 of the smartest ways you can go about promoting your health and wellness business by using social media as your main outlet.
Select the proper platforms. There are a ton of social media sites and they just continue to emerge out of the blue. Since it is important to use the best and most appropriate platforms, you must select your outlets carefully. So, how do you choose which ones are right for your business?Do some research and find out what accounts your targeted audience is likelier to use.
Always use a calendar. Trying to throw posts up at the last minute could result in poor quality posts. Have your posts created ahead of schedule and set a time and date in which you would like them to post to the public.
Many platforms offer content calendars so stay organized and on top of your audience engagement by sticking to a schedule.
Promote engagement with your audience. Social media platforms aren’t just for fun personal use. In fact, they are designed to help businesses interact as well. Provide content that encourages the audience to ask questions or comment. Post content that people want to view and read.
Never over-promote. Over promoting your business will make your most effective and substantial posts less appealing and they will possibly even end up ignored. If you choose to self-promote, try to intertwine it with content relevant to your services or business. Keep your posts enjoyable and informational.
Post videos. Visual content is perhaps one of the most convincing ways to promote your business and services. Videos grab your audience’s attention and make it easier for you to put some personality into your post. It also takes much less space and time to post a video than it does to put up written content.
Quickly resolve issues. Of course, your wish is to receive mostly positive feedback and comments on your social platforms but it is also a place where people come to express their concerns. Monitor your audience’s comments and quickly address those showcasing their concerns or issues. Always publicly apologize and offer to resolve the issue through private messaging.
Create your own community. They key isn’t to aim for the most followers but the most substantial ones. Find loyal, engaged individuals that are likely to have an interest in your services. These are the individuals that will be more inclined to share your content and interact. This will only enhance the amount of promotion your business receives.
Make your social profile useful to its followers. Provide value to your audience. You want them to feel as though they get something out of following your business’ social platform. Make them laugh, provide them with educational information, and make your social presence advantageous to them.
Now that you are aware of the 8 smart ways to promote your business, get started with your research! With the advancements made in technology and the constant growth of social media platforms, this is certainly the greatest way to promote your business and grow your audience.
Be sure to tune into next week’s episode where I’ll be sharing with you smart ways to write social media posts that convert.
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